Digital Marketing Coordinator

About Us:

Sound Seals Insulation is a leading provider of high-quality spray foam insulation services in the Parry Sound/Muskoka Area. We’re dedicated to enhancing the energy efficiency and comfort of homes and businesses through our expert insulation solutions. As we continue to grow, we’re looking for a talented and innovative Digital Marketing Coordinator to join our team.

Role Overview:

The Digital Marketing Coordinator will be responsible for developing, implementing, and managing marketing campaigns that promote Sound Seals Insulation’s services. This role will play a major part in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Key Responsibilities:

• Website Management: Regularly review and update the company’s website content (hosted on Wix) to ensure it’s current, engaging, and SEO-optimized.

• Content Creation: Utilize the Brand Guidelines toolkit to create compelling content across all owned media channels, including a video gallery and LinkedIn.

• Digital Marketing: Leverage persona mapping to identify new promotion opportunities, reference marketing strategies to maximize the use of owned media channels, and manage the creation and distribution of all digital marketing materials.

• Social Media Management: Oversee the company’s LinkedIn presence, including organic posting, backlinking to new blog content, engagement, and network building.

• Client Engagement: Handle inbound messaging communications, follow up on inbound form submissions, and liaise with the sales team to ensure a smooth client onboarding process.

• Email Marketing: Develop and execute email marketing campaigns targeting contractors and other stakeholders using MailChimp, focusing on noteworthy updates and promotions.

Requirements:

• Diploma in Marketing, Communications, or a related field.
• 2+ years of experience in digital marketing and content creation.
• Proficient with Wix website management, SEO best practices, and email marketing tools like MailChimp.

• Strong understanding of LinkedIn for business, including content creation, engagement strategies, and analytics.

• Excellent communication, analytical, and creative skills.
• Ability to work independently and in a team environment.
• Demonstrated experience in managing digital marketing campaigns from conception to execution and analysis.

• Some travel is required to gather job-site content. Driver’s license and transportation is a requirement.

• Construction and/or insulation knowledge/experience is an asset.

As per Gov’t Grant guidelines, applicant must be 19-30 years of age.